Jesse Jackson

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Claim: Jesse Jackson's success as an effective speaker is due to his strong/emphasis voice, correct use of pausing, and his body language. These effective ways of speaking are what hook the audience and make him a great public speaker.

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How he was Heard: There are speakers whose soft voices make it difficult for their listeners to hear them, even when they're in a small group. Jesse Jackson did not do that, he had a loud, and almost booming voice which could be heard from the listeners very easily. For him it was easy to be able to catch his audiences attention which made him an effective speaker.

Language: Jesse Jackson was a speaker who was able to persuade his audience in believing what he believed in, he spoke loudly and confidently and was sincere in his speaches. He expressesd the feelings he wanted to express even if it wasn't what people wanted to hear. He was able to convince and persuade his audience about things he believed in, that's what made him such a good speaker.

Paralanguage: He had very good effective speaking during his speeches. He had a loud booming voice which could catch the audiences attention. He also used sincere hand gestures to get his point across.

Appeals: His personal charisma and the high-profile organization (which was frequently criticized for administrative incompetence) made Jackson a major black leader and gave him a national reputation. This type of speaking can be put under the figurative language of an ethos.

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Background Information
  • Civil rights activist, Baptist minister, and presidential candidate, born October 8, 1941, in Greenville, South Carolina, USA.
  • attended the mostly black Agricultural and Technical College of North Carolina in Greensboro, and in addition to being an outstanding athlete, student, and campus leader, he took a lead in protests that forced Greensboro, NC, to integrate its restaurants and theatres.
  • joined the protest movement led by Martin Luther King Jr and the Southern Christian Leadership Conference (SCLC), he was named head of the Chicago branch of Operation Breadbasket (1965), becoming its national head in 1967.
  • helped create the Chicago Freedom Movement (1966) to press for integrated schools and open housing.
  • Ordained a Baptist minister in 1968, he concentrated his fight for rights in Chicago, and after a falling-out with the SCLC removed him from Operation Breadbasket (1971), he founded his own organization, PUSH (People United to Save Humanity), which would continue to work for improving African-Americans' lives in a variety of fronts.
  • He constantly won favor with surprising constituencies as he inserted himself into a variety of events, including rushing off to Syria to gain the freedom of an American pilot, and joining picket lines at all kinds of labor actions.